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Rogue One: A Star Wars Story’ Box Office In Full Force, Eyes $1. Million. 10. TH Writethru, Monday — final actuals: Rogue One: A Star Wars Storycame in on target, meeting its weekend estimate with a $1. M opening, the second- best ever for December and the franchise after last year’s all- time high set by Star Wars: The Force Awakens ($2. M) and the 1. 2th- biggest opening of all- time.
All in this weekend, Rogue One’s $2. M global debut pushed Walt Disney Studios past the $7 billion mark, setting a new industry high for a major studio. Given the film’s momentum and outstanding word- of- mouth industry observers believe the pic has a shot at ending its run between $5. M- $6. 00m. By comparison, Titanic, the third- highest grossing movie of all- time at the U.
S./Canada box office made $6. M. Given that Christmas Eve is on a Saturday, the expectation is that business for all pics will be dented. In regards to Rogue One, the expectation is that its FSS will ease as much as - 5. M with five new releases coming into the market: Sony/Village Roadshow’s Passengers, 2. Century Fox’s Assassins Creed and Illumination/Universal’s Sing on Wednesday, Fox’s Why Him? on Friday and Paramount’s Fences on Sunday. Force Awakens by comparison declined 4. M second weekend — the best Christmas haul ever for a movie, and the biggest Christmas weekend ever for all titles at $2.
M. We hear that in regards to pre- sales for Rogue One, a majority were for opening weekend where as with Force Awakens a bulk of advance sales were for Christmas day. On Sunday, Rogue One made $3.
Disney is calling Rogue One: A Star Wars Story's preview night at $29 million, 51% of the record $57 million Force Awakens made a year ago.
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M, - 1. 9% from Saturday. Force Awakens fell 3. Monday with a daily take of $4. M and quite clearly with fewer schools out today (4. Disney’s watch) compared to a year ago (7. Gareth Edwards- directed prequel is currently poised to be down 4. M take. Remember, this year is set to break a record at the domestic B.
O., beating last year’s $1. B. Com. Score shows that after this weekend, we’re at $1. B before we hit the uber- lucrative holiday frame, 4% ahead of last years $1. B at the same point in time for Jan.
Dec. 1. 8. Interestingly enough, at $2. M this wasn’t the highest grossing weekend of 2. Easter weekend with Batman v. Superman which raked in a total ticket sales number of $2. M. Disney. Rogue One‘s percent hold between Friday and Saturday bests the - 4.
Force Awakens. We always knew Rogue One wouldn’t be Force Awakens, but even if the prequel’s opening is - 3. J. J. Abrams- directed sequel, it’s still phenomenal business for this time of year, and the fun part will be watching this pic conquer throughout the holiday. Disney’s marketing timeline for Rogue One was very different from Force Awakens, and intentionally so. Initially, we saw the first trailer for Force Awakens more than a year in advance over Thanksgiving 2.
Partly, Disney did not want to confuse audiences in regards to Rogue One‘s connection to Force Awakens. It’s why they opted not to drop a trailer with Force Awakens and waited close to four months after that giant calmed down before they unveiled a Rogue One trailer on Good Morning America April 7. The launch drew 7. M global views and was further bolstered by an in- theater trailer drop on Captain America: Civil War‘s opening weekend during the first frame of May. But another reason why Rogue One had a different rollout for its promotions during the course of the calendar was because “with the standalone movie, part of the conceit was to create a way in for the uninitiated in Star Wars. We wanted to tee this up as an event. And a response like this shows that Rogue One is part of this unbelievable brand,” says Disney domestic distribution chief Dave Hollis. Hollis gave a big shoutout to Disney marketing architects Ricky Strauss, president of marketing, and Asad Ayaz, EVP marketing Walt Disney studios and their “global marketing team for the ages.” They’re the guys who marshal the individual departments from creative to social to media and have catapulted Disney to $7 billion at the worldwide B. O. Star. Wars. com. On July 1. 6 a Star Wars Celebration panel in London was live- streamed globally and featured the teaser poster debut, an exclusive behind- the- scenes featurette, and the full principal cast (Felicity Jones, Diego Luna, Riz Ahmed, Forest Whitaker, Mads Mikkelsen, Alan Tudyk, Donnie Yen, Jiang Wen, Ben Mendelsohn) on stage with director Gareth Edwards, Kathleen Kennedy, Kiri Hart, and John Knoll, moderated by Force Awakens star Gwendoline Christie.
This event truly expanded a spotlight on the film, revealing more details about this fresh crop of characters. There was a Rio Olympics stunt with a five- day multi- channel integration across multiple day- parts and events with custom TV creative, co- branded spots with day- of event footage. The payoff poster debuted on The Star Wars Show on Oct. Oct. 1. 3 on GMA, supported across ESPN, Univision, and ABC News, and debuting in theaters with Doctor Strange. There were major media hits across Thanksgiving Weekend, leading to a Cyber Monday ticketing blitz across Fandango, You. Tube, Flixster, IMDb, VEVO, Yahoo Movies, NFL, The Voice, Gotham, Twitter and more, with ticket sellers and exhibitors offering special packages and generating the second highest presales for any movie ever except for The Force Awakens. Twitter supported with creation of a Death Star emoji. Watch Barely Lethal Online Facebook there.
Disney. Extensive synergy support across Disney, including ESPN Sports. Center takeover throughout December and unprecedented segment during College Football Games (Dec. Epcot’s Spaceship Earth at Orlando’s Disney World being turned into the Death Star (Dec. Mads Mikkelsen in attendance.
This was live- streamed on Disney Parks blog and other Star Wars and Walt Disney Studios social channels. Major Rogue One promotional partners included Gillette, Duracell, Nissan, Verizon, General Mills, and Uber; digital partnerships included Google, Twitter, Facebook. At $1. 9M, Rogue One is the second biggest December opening for Imax theaters ever, and the best to date in 2. That figure reps over 1. The large format provider had to add 2.
AM showtimes across the country to meet demand. Rogue One easily slots into the top 5 best all- time Imax opening weekends ever. Per screen was $4.
K with Imax auditoriums represented in four of the top five grossing theatres and eight of the top 1. Rogue One screens drew an estimated $1.
M; the second highest of all- time for the format behind Force Awakens, and repping 1. Watch Night At The Museum: Battle Of The Smithsonian Online. Cinemark XD led all exhibitors with an estimated PLF gross of $3.
M for FSS (its 4th highest all time and 2nd highest for December) and a 2. PLFs. One thing was clear on Twitter, and that was the weather didn’t keep moviegoers from seeing this movie this weekend: Social media monitor Relish. And So It Goes Full Movie. Mix reported today that Rogue One broke the record for combined hashtags on Twitter and Instagram for a movie on Thursday with 1.
K off #Rogue. One, #Star. Wars and #Darth. Vader. On You. Tube, several spots and trailers have gone supersonic viral with organic views of 4. K per day with a Globe Foundation Star Wars spot clocking 8. K views per day up to 3. M views. Luke Skywalker’s thumbs up for Rogue One: WBWarner Bros.’ release of New Line/Village Roadshow’s tearjerker Collateral Beauty will go down as Will Smith’s lowest opening ever for a wide release at $7.
M (ironically, that’s close to the same amount of cash that Sandra Bullock’s Our Brand Is Crisis died with last year on a non- competitive weekend). We detailed the calamity that this film faced as it was buried by critics yet embraced by Friday night audiences with an A- Cinema.
Score. It’s understatement to say that whenever Smith is outside his tentpole wheelhouse, that his grosses have just dropped sliding from an opening for Seven Pounds of $1. M to Focus’ $1. 8.
M to now this. It is arguable that no matter who starred in this movie, it would have still be panned given its schmultziness.